crafting the best stories, together.
We look for companies who provide real value to their customers, feel a passion for what they do, but can't quite put it into words. We work collaboratively with our clients to create a clearer, more intentional voice for their brands. From thought leadership pieces to in-app copy, we smooth out the kinks and make sure your brand voice activates prospects and customers alike.
wake: design collaboration platform
Brand Positioning | Content Strategy | Customer Stories
Wake is the leading design collaboration tool for teams. After its launch, Ink went to work on creating buyer personas and its brand positioning. We've served as Wake's ongoing marketing arm, providing direction on strategy, creating content, and building its community of users.
chime: millennial financial app
Buyer Personas | Content Strategy | Copywriting
Chime a new kind of bank account that empowers people to lead healthier financial lives and automate their savings. Ink worked Shane Steele, VP of Marketing, to develop new buyer personas, a complete content strategy and 6-month editorial calendar, as well as copywriting services. With the new, more original content, Chime immediately saw a boost in new user growth and engagement from its community.
tint: social media + ugc software
Content Marketing Workshop | Editorial Direction |Copywriting
Tint allows marketers to aggregate content from multiple sources across the web and showcase it. As a thought leader in user-generated content (UGC), Tint needed a focused lead generation campaign that complemented its organic efforts. We hosted a content marketing workshop and developed a campaign plan that spanned from top-of-funnel social media content down to email nurture workflows.